Accelerate your professional journey with a Bachelor of Business Administration (Honours) and graduate industry-ready in just 3 years

Flexible BBA for school leavers and professionals — study on campus or online and gain in-demand business skills.

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Duration

Complete your BBA in just 3 years.

Study Mode

Flexible learning: On campus or 100% online (ODL).

Location

Study at UNIRAZAK Kuala Lumpur campus or remotely.

Approval Code

Conventional: (R2/345/6/0692) 10/26 (A11203)
ODL: (R3-DL/345/6/0098) 2/29 (A7782)

Intake

March - July - November

Duration

Complete your BBA in just 3 years.

Study Mode

Flexible learning: On campus or 100% online (ODL).

Location

Study at UNIRAZAK Kuala Lumpur campus or remotely.

Approval Code

Conventional: (R2/345/6/0692) 10/26 (A11203)
ODL: (R3-DL/345/6/0098) 2/29 (A7782)

Intake

March - July - November

Bachelor of Business Administration (BBA) – UNIRAZAK

Preparing Leaders for Industry 4.0

The future of business is digital, data-driven, and disruptive. UNIRAZAK’s Bachelor of Business Administration (BBA) is designed to equip you with the right balance of management fundamentals and Industry 4.0-driven specialisations — from Artificial Intelligence to Business Analytics and Digital Marketing.

Located in the heart of Kuala Lumpur, UNIRAZAK connects you to Malaysia’s business ecosystem while giving you the flexibility to study on-campus weekdays or online weekends.

Why Choose UNIRAZAK’s BBA?

Future-Proof Your Career: Specialise in high-demand fields like AI, Business Analytics, Financial Technology, and Digital Marketing, all aligned with Industry 4.0 skill sets.

Flexible Study Modes: Choose face-to-face weekday classes for the campus experience or online weekend classes tailored for working adults and busy students.

Affordable & Accessible: Full tuition is affordable, and PTPTN covers up to 100%, ensuring you can focus on learning without financial barriers.

Award-Winning Online Platform: UNIRAZAK’s UROX learning system (recognized internationally) makes online learning as impactful as face-to-face classes.

Gain in-demand business skills, global recognition, and real-world experience — only at UNIRAZAK.

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Programme Structure

MPU Courses

Penghayatan Etika dan Peradaban
Falsafah dan Isu Semasa
Bahasa Melayu Komunikasi II
Media and Society OR Introduction to Environmental Sustainability
Bahasa Kebangsaan A
Community Engagement and Volunteering OR Kursus Integriti & Anti-rasuah

Disipline Core

Strategic Management
Management Information Systems
Financial Management
Global Supply Chain Management
International Business
Technology Entrepreneurship
Financing for Entrepreneurship
Business Research Methods
Consumer Behaviour & Social Media
FinTech and Crowdfunding
Digital Revolution
Data Mining
Case Study and Project Management

Common Core

Public Speaking 1
Public Speaking 2
Principles of Management
Principles of Finance
Principles of Marketing
Principles of Microeconomics
Principles of Macroeconomics
Organisational Behaviour
Principles of Accounting
Corporate Social Policy
Business Mathematics
Project Management
Human Resource Management
Business Law
Business Statistics

Elective

**Choose ONE (1) Elective Specialisation (Seven Courses)

General

Financial Accounting
Cost and Management Accounting
Marketing Management
Cross Cultural Management
Production and Operations Management
Strategic Entrepreneurship
Retailing Management

Business Analytics

Business Analytics
Business Modelling
Business Intelligence
Data Visualization
Programming for Analytics
Predictive Analytics
Big Data Analytics

Sales Management

Personal Selling and Sales Management
Selling Strategy and Practices
Marketing Management
Cross Cultural Management
Branding and Brand Activation
Social Media Content Marketing
Advanced Production and Operations Management

Social Media

Social Media
Integrated Marketing Communications
Advertising and Sales Promotion
Digital Communications Strategy
Social Media Content Marketing
Brand Management
Advanced Production and Operations Management

Digital Marketing

Digital Analytics for Marketing Professionals
E-Commerce: Micro-Multinationals
Pay Per Click Advertising
Digital Marketing Channels
Applied Digital Marketing Strategies
Social Media Content Marketing
Digital Techniques

Financial Technology

Business Analytics
Financial Markets and Structures
Supply Chain Management
Security Analysis and Portfolio Management
Marketing for the Digital Economy
Financial Modeling
Blockchain and Digital Cryptocurrency

Artificial Intelligence

Online and Social Network Analysis
Big Data & Algorithm
Python and Machine Learning
Digital Communications Strategy
Cloud Infrasturucture and IT Tools for Business
Business E- Security
Multidimensional Data Analysis and Data Visualisation

Industrial Training / Case Study

Internship I for Bachelor of Business Administration AND
Internship II for Bachelor of Business Administration OR
Management Case Study 1 AND
Management Case Study 2

Entry Requirement

ONLY for Local Students:

STPM

A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with at least Grade C (GP 2.0) in any TWO subjects*; OR

STAM

A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid; OR

MATRICULATION / FOUNDATION

Matriculation or Foundation with at least CGPA of 2.00; OR

DIPLOMA

A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00; OR
A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to UNIRAZAK Senate / Academic Board’s approval***; OR
A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to UNIRAZAK Senate / Academic Board’s approval***.

OTHERS

Other relevant or equivalent qualification, experience, and requirement accepted by the UNIRAZAK Senate/competent authority in Malaysia.
Possess an Accreditation of Prior Experiential Learning (APEL A) for admission.

Note: A pass in Mathematics and English at SPM level or equivalent qualifications.

For International Students:

A minimum score of Band 5.5 in the International English Language Testing System (IELTS)*; OR
A minimum score of 46 for an Internet Based Total (iBFT) for the Test of English as a Foreign Language (TOEFL)*; OR
A minimum score of 8 for TOEFL Essentials (online); OR
A minimum score of 51 in Pearson Test of English (PTE); OR
A minimum score of B2 (160) in Cambridge English Qualifications and Tests; OR
Band 3 in Malaysian University English Test (MUET); OR
Successful attainment of B2 (160) in CEFR aligned exams by Cambridge English Qualification conducted the Centre for Continuing Education (CCE).

Note: Conditional offer letter will be issued to international student who has not met the English Proficiency Requirement.

Quick Facts on Bachelor of Business Administrator (Honours) @ UNIRAZAK

Level: MQF Level 6 Bachelor
Accreditation: Malaysian Qualifications Agency (MQA)
Professional Recognition: Chartered Management Institute (CMI)
Duration of Study: 3 years (full-time)
Number of Semesters: 9 semesters
Total Credits: Approximately 120 credits
Industrial Training / Internship: Included (Internship I & II / Case Studies)
Assessment Method: Coursework, projects, case studies, presentations and examinations
Mode of Study: On-Campus or 100% Online

List Of Academicians

The Deans, Directors And Lectures

Nurul Ar Rasyid Bin Md Saad

Dean/Senior Lecturer

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Farahana Binti Mohd Nazri

Lecturer/Deputy Dean (Academic)

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Dr. Behrang Parhizkar

Adjunct Professor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Asst. Prof. Dr. Hanis Syazwani binti Kamarudin

Assistant Professor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Hasmiza bin Othman

Senior Lecturer

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Asst. Prof. Latifah Binti Abdul Latiff

Assistant Professor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Lovina A/P Yogarajan

Lecturer

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Asst. Prof. Dr. Norhusna Emirah Binti Onn

Assistant Professor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Asst. Prof. Nor Khalidah Binti Abu

Assistant Professor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Nur Atiqah bte Abd. Rahmali

Senior Lecturer

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Nur Liyana binti Mohamad Damanhuri

Tutor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed

Associate Professor

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)
Yusharnida binti Yussof

Lecturer

Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship (BRSBITE)